The last decade has seen a significant rise in the use of social media platforms across the world. About half the world’s population (3.5 billion) is active on social media every day. This type of engagement has been seen as an effective business strategy by a lot of organizations. The type of reach that the correct use of social media can give a business is surreal.
Research shows that 71% of customers who have experienced good service by brands on social media are more likely to recommend the brand to others. This shows how important social media marketing Adelaide has become for the survival of businesses. To remain competitive in the world right now, businesses need to start leveraging popular social media platforms.
Social media platforms enable you to connect and communicate with your customers, increase leads and sales and boost brand awareness. It’s not a passing trend with more than 3 billion people online around the world. Here are some social media trends that you can use to boost your business:
Social media was first used as a medium to post broad content that could be enjoyed by anyone. However, this trend has changed over time. Now, customers want a personalised experience with a brand. Customers are no longer looking for generic information that they can get from anywhere else. Generic information doesn’t provide any valued information to customers. This is where personalised content comes into play. When you deliver content that is directly relevant to your target audience, there are more chances of your business taking off. With the development of more personalised digital content, you will continue to hold your customers’ attention and keep them focused on your brand.
Brands and small businesses have taken the help of live streams to grow their business in the past few years. On platforms like Instagram and Facebook, a live stream can be used to showcase new products and services that you are introducing, communicate with your audience, provide answers to their queries, etc. The apps are integrated in a way that your followers instantly get a notification once you start a live stream. You can also get influencers and other contributors to join the live stream. Live streaming is one of the best ways a business can use to interact with its customers directly.
Influencer marketing has become very popular as a way of social media marketing in Adelaide quickly. People who have hundreds and thousands of followers are often approached by brands to use their popularity and platform to promote the brand or a particular product or service. Brands get reliable people to collaborate with and promote themselves. With so many people gaining popularity on Tiktok during the pandemic, big influences can get expensive for some brands. This led to the rise of micro-influencers. Brands prefer to start a long-term relationship with such influencers, both benefiting together.
There are many social media trends across platforms that you can hop on to create a strong and powerful business. But, before you gear up your social media marketing campaign to follow these trends, pause to understand the types of trends that are suitable for your business. In doubt, consult an expert at Onlinepath.com.
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